About JJ

JJ moved to Hamburg for love, following her husband to a city that was beautiful but unfamiliar. She filled her days with crafting — from crocheting to jewelry making — small pockets of peace during long, grey winters. Still, something was missing.

Then came Haru.

With him, JJ found the dog parks — and with them, a warm community that made Hamburg feel like home. New friendships, wagging tails, and shared moments sparked a sense of belonging she had been searching for.

From this joy, Haru and Co. was born.

A brand shaped by creativity, companionship, and the dogs who brought people together. JJ’s first collection is dedicated to each of Haru’s four-legged friends.

Made with heart, inspired by community.